The Science of Creativity

What is creativity? Can it be developed?

Or is it just something you have... or you don't? 

 In 2010, Po Bronson and I wrote a   Newsweek  cover story  on the science of creativity—and how evidence suggests that creativity may be on the decline for our nation's kids.   While there have been many theories on why creativity has been on the decline, what I've always thought was even more important is that the scientists have also started figuring out how we can increase creativity, in ourselves and in others. From some ideas, check out our piece,  "Forget Brainstorming."

In 2010, Po Bronson and I wrote a Newsweek cover story on the science of creativity—and how evidence suggests that creativity may be on the decline for our nation's kids. 

While there have been many theories on why creativity has been on the decline, what I've always thought was even more important is that the scientists have also started figuring out how we can increase creativity, in ourselves and in others. From some ideas, check out our piece, "Forget Brainstorming."

The science of creativity is just as applicable for both artists and engineers, children and adults. At the Chuck Jones Center For Creativity, I discussed what science has to offer creatives of all types.