The creativity crisis

Po and Ash's Newsweek cover story, "The Creativity Crisis". This article on the science of creativity has become an international sensation. Since its publication, states have begun including new policies and laws that require schools to help kids' development of creativity; universities around the world are using this piece as text.


. . . With intelligence, there is a phenomenon called the Flynn effect—each generation, scores go up about 10 points. Enriched environments are making kids smarter. With creativity, a reverse trend has just been identified and is being reported for the first time here: American creativity scores are falling. . . .


In addition to the cover story, Ash and Po wrote "Forget Brainstorming,", a short piece explaining what does and doesn't work to increase creativity; the second is a demonstration of how scientists assess individuals' creativity.

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